The Challenge

Zahnzentrum Dr. Hijazi needed some support in finding local, experienced graphic designers who could make the visual look of their content appealingly beautiful. That gap stymied marketing strategies and rendered them ineffective in reaching potential patients.

The shortage of professionals and the above mentioned reasons made it essential for the clinic to decrease its costs and be more flexible in the marketing campaign. The clinic needed a design solution that would grow with it.

Solution:

With DastN GmbH expertise in outsourcing, Zahnzentrum Dr. Hijazi did offshoring to tap Berlin’s skilled and affordable graphic designers, expanding their professional base and bringing them substantial cost savings.

This time zone difference did bring some problems in communication. However, as a measure to overcome this, the following was done by Zahnzentrum Dr. Hijazi:

● Regular Video Conferences: Enhanced face-to-face interaction.

● Collaboration Tools: Used Slack and Trello for real-time communication and project management.

Impact:

The offshoring initiative yielded remarkable results:

• Cost Savings: 65% compared with local designers; this will enable reinvestment into marketing.
• Efficiency Gains: Productivity increased by 30%, meeting the most critical deadlines more successfully.
• Quality Improvement:  An increase in design approval rates from 75% to 90%. The offshore designers had been performing better than expected.
• The quality of work also improved much, corroborated by positive patient feedback. As a result of reduced costs and better marketing effectiveness, Zahnzentrum Dr. Hijazi realized a 50% ROI in the first year of offshoring.
•  Zahnzentrum Dr. Hijazi prioritized encouraging close relationships between onshore and offshore teams. To strengthen collaboration and trust, they conducted virtual team-building activities.

Looking Ahead:

Zahnzentrum Dr. Hijazi’s offshore experience solved its design challenges, improved the development of its marketing side, and increased patient satisfaction and engagement.

We are eager to build on our successful partnership with Zahnzentrum Dr. Hijazi, continuing to deliver exceptional offshore services that improve efficiency and achieve even greater results in the future.